Athletic Club SF + Oakland’s Summer of Soccer

Promotional campaign celebrating the special time when the soccer stars align for the Euros, Copa America, and Olympics all in one summer. The Athletic Clubs of SF and Oakland have a robust following on social media and is their primary outlet for event promotion, so to drive traffic there, both in a social media and physical reality sense, I put together a visual identity for the Summer of Soccer campaign, popping with summer colors and a retro display type, drew players from around the world and the US Women’s National Team, and created group stage brackets, flags, and player profile posts. I then went to the bar during a few matches and the final to take photos of the packed house and capture the fans taking in the action.

Roles: Graphic Designer, Illustrator, Art Director, Photographer. Agency: Freelance / Monbeaux Unlimited Client: SF + Oakland Athletic Club Date: May - July 2024